Key takeaway
Key takeaways
- Reveal choreography & cueing
- Projection mapping on product
- Broadcast cameras for media
- Drone show finales
Product Launches: AV checklist
Scope
- Reveal choreography & cueing
- Projection mapping on product
- Broadcast cameras for media
- Drone show finales
Power & backup
- Silent generator with automatic changeover sized to the full rig
- UPS protection on consoles, media servers and switchers
- Spare microphones, cables and a spare radio channel held in reserve
Run of show
- T−3 days — Content and product arrival
- T−1 day — Reveal rehearsal
- T−4 hrs — Media riser and camera lock
- 17:30 — Doors and demo zones
- 18:00 — Opening film
- 18:20 — Leadership address
- 18:40 — The reveal
- 19:15 — Press interaction
What you will be judged on
- The reveal landed in one clean camera frame the public-relations team could issue without cropping or apology.
- Coverage carried the product looking the way the brand team intended, not lit orange or lost in haze.
- Channel partners and the sales team left able to describe the product's three headline claims unprompted.
- Nothing about the mechanism was visible before the cue, and no embargoed detail leaked during rehearsal.
- The usable footage was in the agency's hands fast enough to matter to the news cycle.
What this prevents
What can go wrong
How we prevent it
- What can go wrong
The product arrives on the day of the show, or arrives damaged.
How we prevent itRehearse against a mass-and-dimension dummy from the first build day, and insist the real unit lands at least twenty-four hours before doors with a cosmetic inspection logged on arrival.
- What can go wrong
Haze or pyrotechnic effects set off the venue's smoke detection.
How we prevent itGet written isolation of the relevant detection zones from venue engineering, test the haze level at the actual density during rehearsal, and have the fire officer witness that test.
- What can go wrong
Photographers and guests holding phones block the agreed hero angle.
How we prevent itBuild a physical riser for media, tape the floor, and brief a floor manager whose only task during the reveal is keeping that single sightline clear.
- What can go wrong
Final content renders arrive at midnight in the wrong resolution or frame rate.
How we prevent itIssue a written delivery specification with resolution, frame rate, codec and canvas map at briefing stage, and set a rehearsal-day content deadline that is genuinely enforced.
- What can go wrong
The automated reveal mechanism jams in front of the audience.
How we prevent itDesign a manual override for every motor, drape and lift, rehearse the override as a named cue, and station a crew member on each mechanism rather than running it all from the desk.
- What can go wrong
Rehearsal leaks the product before the embargo lifts.
How we prevent itRun the full reveal in a cleared room with a signed crew list, cover the product between passes, and keep venue and decor contractors out of the hall for those windows.
Tailor it to your event
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Published 29 January 2026 by the Prime AV Solutions production team.