Event production · Delhi, Delhi NCR
Product Launches AV in Delhi
Delhi's event economy runs on policy and procurement: ministries, PSUs, embassies, industry bodies like CII and FICCI, and the exhibition calendar at Pragati Maidan and Dwarka. Alongside that sits the farmhouse wedding belt from Chattarpur to Mehrauli, where single families commission production budgets that rival a mid-size corporate conference. Prime AV Solutions produces the product launches end of that calendar — reveal choreography & cueing, projection mapping on product, broadcast cameras for media — with one crew owning the whole stack.
- Lead time
- 8 weeks out
- Peak season
- Oct–Mar
- Coverage
- Delhi & Delhi NCR
Key takeaway
Complete AV for product launches in Delhi
A product launch is one cue with an event built around it. Decide the reveal mechanism first, then design backwards: if the hero shot is a kabuki drop, the truss height, the fabric weight and the release timing are fixed before anything else is drawn. If it is projection onto the product, the surface finish, the projector throw and the ambient light level are already constrained. Everything upstream, from the opening film to the chief executive's walk-on, exists to deliver the room into that single moment in the right emotional state.
A reveal needs a room you can take properly dark with a clean back wall, enough throw distance for projection and floor space for a media riser, which rules out a surprising number of venues. In Delhi we work at Bharat Mandapam, Yashobhoomi, JLN Stadium and venues across Connaught Place, Aerocity, Chattarpur, Vasant Kunj, Dwarka.
The output of a launch is media assets, so plan the frame before the room. Agree with the public-relations team which single camera position produces the photograph that will run, protect its sightline, and keep photographers and phone-holding guests out of it with a riser and a rehearsed floor manager. Light the product for a camera rather than for an audience, which usually means more front fill and less haze than the lighting designer would prefer. Shoot clean ISO feeds so the same reveal cuts into broadcast, social and dealer-training edits.
What your event needs
- Reveal choreography & cueing
- Projection mapping on product
- Broadcast cameras for media
- Drone show finales
Why Delhi organisers choose Prime AV
- Crews and trucks positioned for fast load-in at Chattarpur farmhouse venues and venues in Dwarka and Saket.
- Build a physical riser for media, tape the floor, and brief a floor manager whose only task during the reveal is keeping that single sightline clear.
- A standing Delhi client base across government, ministry and multilateral summits and trade exhibitions and industry association conventions, so the rig is specified from experience rather than a catalogue.
- Working knowledge of Delhi NCR venue rules, power sanctions and permission timelines.
What you will be judged on afterwards
- The reveal landed in one clean camera frame the public-relations team could issue without cropping or apology.
- Coverage carried the product looking the way the brand team intended, not lit orange or lost in haze.
- Channel partners and the sales team left able to describe the product's three headline claims unprompted.
- Nothing about the mechanism was visible before the cue, and no embargoed detail leaked during rehearsal.
- The usable footage was in the agency's hands fast enough to matter to the news cycle.
Local conditions
Producing product launches in Delhi
Weather & the rig
Launches increasingly move outdoors for the façade or the drone finale, and humidity on a painted surface, wind across a drape and a rain call on the reveal night are all live risks. Two distinct problems bracket the season. From mid-December through January, radiation fog drops visibility under 100m and turns projection milky at any useful throw, while 3–5°C call times slow LCD response on monitors and stress LED driver boards before the first cue. Then from late October the post-harvest smoke layer pushes AQI past 400, which hazes beams attractively to the eye and reads as dirty grey on camera, so broadcast-led shows have to light for the haze rather than through it. May and June bring 45°C and loo winds that load filters within a session. Jul–Sep monsoon, where the real hazard is not rainfall volume but the short violent pre-rain squall that arrives in ten minutes and takes down an untethered outdoor structure; mid-Dec to late Jan if the design depends on projection throw.
Power & redundancy
A launch stacks high-lumen projectors, LED processing and broadcast cameras on one bus, and the reveal cue is the worst possible moment for a voltage sag, so clean generator-backed supply is standard. NDMC, BSES and Tata Power supply in Lutyens, Aerocity and Dwarka is strong enough to run a conference on house power. The farmhouse belt is the opposite: Chattarpur and Mehrauli events are DG-primary, typically a synchronised pair of 250 kVA silent sets with auto-changeover. The complication unique to Delhi is GRAP — once the Commission for Air Quality Management escalates to the higher stages in winter, diesel generator use is curtailed unless the set is retrofitted or dual-fuel, so a December outdoor show needs its power strategy approved before the stage design is signed.
Permits & noise rules
Haze, pyrotechnic effects, late-night sound and any drone element each need their own clearance, and the reveal date is usually fixed by a global embargo that cannot move. Amplified sound and temporary-structure NOCs route through the Delhi Police Licensing Branch, with ground permission from MCD, NDMC or DDA depending on whose land it is, and a Delhi Fire Service NOC for any pandal or raised structure. DPCC applies the noise rules and the 10pm loudspeaker cut-off. Drone operation is close to impossible on a normal timeline: most of the city falls inside the IGI red zone or a VVIP restriction, and anything beyond that needs clearance that goes well past a Digital Sky permission.
Load-in & access
The product is the most fragile and most expensive item in the convoy, so its route, handling crew and secure holding area are planned ahead of the technical load-in. Goods-vehicle restrictions keep trucks out of much of the city through the day, so inventory moves from Okhla, Noida or Gurugram warehousing after 11pm. Pragati Maidan is easier since the tunnel opened, but ITPO gate passes have to be lodged days ahead. Yashobhoomi has purpose-built docks. The genuine trap is the farmhouse circuit, where a single narrow gate is shared with guest arrival, so load-in must be finished and the gate cleared before the first car turns in.
Season & booking
India International Trade Fair at Pragati Maidan through the second half of November absorbs every truss section, rigger and forklift in the NCR. Republic Day locks central Delhi for most of January with rehearsal closures from early in the month, state visits close roads without notice, Diwali week empties the labour pool, and the November-December and February muhurat clusters book out the farmhouse belt a year ahead. Peak demand runs Oct–Mar.
Crew & dispatch
Own NCR base with warehousing across Okhla, Noida and Gurugram, which also makes Delhi the dispatch origin for Jaipur, Agra, Lucknow, Gwalior, Ludhiana and Amritsar.
What it costs here
The deepest supplier pool in the country sits here, which makes Delhi the cheapest place in India to hire kit — a comparable conference rig quotes well below its Mumbai equivalent — and clients negotiate accordingly. The margin lives in engineering, crew quality and compliance paperwork, not in equipment day rates.
Local expectations
Protocol is the deliverable at government and diplomatic events: dais seating order, the lamp-lighting sequence, anthem cues, correct honorifics in the script and a VIP arrival time that will move by forty minutes without warning. Bilingual Hindi and English scripting is assumed, as is a clean press feed. Punjabi weddings here expect high SPL and a finish past the curfew, which is why experienced producers push those clients towards acoustically contained indoor venues rather than fighting the enforcement.
Run of show
A typical product launches schedule
| Time | Moment | What AV is doing |
|---|---|---|
| T−3 days | Content and product arrival | Final renders ingested and checked frame rate by frame rate; product or mass dummy placed on the reveal mechanism. |
| T−1 day | Reveal rehearsal | Six full passes of the reveal with lighting, audio, video and automation live, plus a manual override pass with motors disabled. |
| T−4 hrs | Media riser and camera lock | Hero camera position fixed and taped, photographers' riser set, clean feeds and recording confirmed on every camera. |
| 17:30 | Doors and demo zones | Ambient bed, teaser loop on screens, demo-station displays and content players verified one by one. |
| 18:00 | Opening film | Blackout, full-level film playback, haze pre-charged to the level agreed with the photography team. |
| 18:20 | Leadership address | IMAG to the speaker, lighting state holds the product in shadow, reveal crew take standby positions. |
| 18:40 | The reveal | Music sting, drop or projection cue, product light snaps up, hero camera holds a clean five-second frame before any cutting. |
| 19:15 | Press interaction | House lights up, product under continuous lighting for photography, interview audio recorded on a separate feed. |
Rehearse with the actual product, and if it has not arrived, rehearse with a dummy of identical mass and dimensions. Turntables stall, lifts jam, covers snag on a bracket and automated drapes catch in a cross-draught, and all of those are discovered on the twelfth run, never the second. Run the reveal end to end at least six times with the full lighting, audio and video stack live, then build a manual override for every automated element so a stuck motor becomes an inelegant reveal rather than no reveal.
Scope
Product Launches scope levels in Delhi
A hotel ballroom reveal for 150 – 250 guests: LED backdrop, clean PA, stage wash with a dedicated product light, one simple reveal mechanism and two-camera coverage.
Designed set with shaped or curved LED, lighting design with haze and effects, three or four cameras including a jib, custom reveal automation and a live stream for dealer networks.
Projection mapping on the product or venue façade, custom 3D content from storyboard, kinetic or floor LED, full broadcast control, media riser infrastructure and same-day edits.
Outdoor or arena-scale launch with a drone show or large-format mapping finale, multi-zone audio, full redundancy and a multi-day build with rehearsal days.
The deepest supplier pool in the country sits here, which makes Delhi the cheapest place in India to hire kit — a comparable conference rig quotes well below its Mumbai equivalent — and clients negotiate accordingly. The margin lives in engineering, crew quality and compliance paperwork, not in equipment day rates.
Venues
Where product launches happen in Delhi
| Venue | Capacity | Production note |
|---|---|---|
| Bharat Mandapam | Around 7,000 in the plenary hall with multiple halls across the ITPO complex | Everything goes through the ITPO process — gate passes, approved-vendor paperwork and security screening of every case — so the build calendar has to start 72 hours before a build that would take one night anywhere else. |
| Yashobhoomi | Around 11,000 in the main auditorium plus very large convention and exhibition halls | The sheer footprint is the constraint: control positions end up a long way from stage, so fibre and signal distribution rather than copper multicore decides whether the design works. |
| JLN Stadium | Around 60,000 in the bowl, with the infield used for staged events | SAI holds the approvals, the athletics track and infield need full protection boarding, and the roof carries no event rigging at all, so even a modest stage needs ground-support towers with ballast calculations. |
| Siri Fort Auditorium | Around 1,200 seated | A fixed proscenium house with house rigging and a locked projection throw, so any design that wants a different screen position has to solve it with ground support in the wings. |
| Chattarpur farmhouse venues | Typically 1,000–5,000 across lawns and covered structures | Driveways are gravel or kutcha and will not take a loaded trailer without ground-protection boards, and almost every one of them is generated end to end with no usable house feed. |
Demand
What Delhi books most
Delhi event mix
- Government, ministry and multilateral summits
- Trade exhibitions and industry association conventions
- Large farmhouse and hotel weddings
- Corporate conferences, dealer meets and award nights
- Product launches and auto reveals
- Political rallies and public functions
Services
Recommended production stack
3D Projection Mapping
Building, stage and object projection mapping with 20K–40K lumen laser projectors and custom 3D content created by our in-house motion studio.
LED Wall Rental
Indoor P2.6/P3.9 and outdoor P4.8 LED walls in any size or shape — curved, cubes, floor LED and kinetic panels — powered by Novastar processing.
Stage Lighting Design
Lighting designers who build looks, cue every moment and run grandMA3 consoles — from elegant gala washes to high-energy concert shows.
Drone Light Shows
Choreographed drone light shows with 100 to 1,000+ drones that paint logos, names and stories across the night sky — with all permissions handled.
Broadcast & Multi-Camera
Broadcast-grade cameras, jibs, PTZs and OB-style control for IMAG, TV feeds and post-event films that capture every moment.
Timeline
Planning milestones
- 8 weeks out
Reveal concept locked
Mechanism, hero frame and the emotional shape of the show agreed between brand, agency and production before any kit is specified.
- 6 weeks out
Content production starts
Storyboards signed off, canvas map and delivery specification issued, 3D content and mapping templates begin.
- 4 weeks out
Technical design and automation build
Set drawings, rigging and load calculations, automation fabrication and projector or LED selection finalised.
- 1 week out
Content delivery deadline
All renders in hand and played back on the actual processing chain, with time left for one re-render.
- T−1 day
Reveal rehearsals
Repeated full passes with product or dummy, override drills, and a camera-framing review with the public-relations team.
- T+1 day
Asset handover
Clean ISO recordings, hero-angle master and a cut highlight reel delivered to the agency.
Risk control
What goes wrong, and how we stop it
What can go wrong
How we prevent it
- What can go wrong
Photographers and guests holding phones block the agreed hero angle.
How we prevent itBuild a physical riser for media, tape the floor, and brief a floor manager whose only task during the reveal is keeping that single sightline clear.
- What can go wrong
Final content renders arrive at midnight in the wrong resolution or frame rate.
How we prevent itIssue a written delivery specification with resolution, frame rate, codec and canvas map at briefing stage, and set a rehearsal-day content deadline that is genuinely enforced.
- What can go wrong
The automated reveal mechanism jams in front of the audience.
How we prevent itDesign a manual override for every motor, drape and lift, rehearse the override as a named cue, and station a crew member on each mechanism rather than running it all from the desk.
- What can go wrong
Rehearsal leaks the product before the embargo lifts.
How we prevent itRun the full reveal in a cleared room with a signed crew list, cover the product between passes, and keep venue and decor contractors out of the hall for those windows.
Process
From brief to standing ovation
01
Brief & recce
We visit the venue, map power and rigging, and understand your show flow.
02
Design & quote
CAD plans, 3D previews and an itemised quote within 24 hours.
03
Build & rehearse
Load-in, system tuning, content checks and full technical rehearsal.
04
Show & strike
Show-caller-led execution, then a quick, clean load-out.
FAQ
Product Launches AV in Delhi: FAQs
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