How is product launches scoped?

Against your guest count, venue and run of show. We size the design to the brief and quote it itemised, rather than selling a fixed package that may be larger or smaller than the room actually needs.

How many lumens does my building need?

It depends on surface area, material reflectance and ambient light, not on size alone. As a planning figure we budget roughly 250 to 400 lumens per square metre of lit surface for a reasonably dark site on light stone, which puts a 400 square metre façade at 100,000 lumens or more. Dark granite and nearby street lighting both push that figure up sharply.

How long does the content take to produce?

Five to seven weeks for a three to five minute façade show, from storyboard through animatic to final render with sound design. The clock cannot start until the projector study is signed off, because the animation is authored onto the specific geometry and camera positions, so an early survey is what protects the schedule.

Can you map onto a heritage monument?

Technically yes, and we do. Practically it requires permission from the site authority, a no-touch approach where nothing is fixed to the structure, projectors positioned on ballasted free-standing towers, and usually restrictions on show hours and sound level. That permission file is the long lead item, not the content.

Why does alignment have to happen at night?

Because you cannot see the projected image well enough to warp it in daylight. A multi-projector façade takes four to eight hours of night work to warp, blend and mask properly, which is why we ask for two nights before the technical rehearsal rather than one.

What happens if it rains?

Projectors sit in IP-rated enclosures with filtered cooling, so light rain is survivable. Heavy rain reduces the visible image regardless of brightness because the air itself scatters light, and standing water near towers and distribution is a safety stop. We agree a weather call point with the client before the run.

Best 3D Projection Mapping Setup for Product launches

Key takeaway

The right 3D projection mapping for product launches is sized to audience and venue shape rather than sold as a package. Expect 20k–40k lumen laser projectors, a dedicated operator, and redundancy on anything whose failure would stop the show.

Key takeaways

20K–40K lumen laser projectors
Custom 3D content & storyboards
Edge blending & warping (Pixera, Disguise)
Heritage façades, cars, cakes & stages

Why product launches need a designed system

Building, stage and object projection mapping with 20K–40K lumen laser projectors and custom 3D content created by our in-house motion studio. Projection mapping starts with a survey, not a storyboard. We photogrammetry-scan or LiDAR-measure the surface — a façade, a stage set, a car, a cake — and build a 3D model that matches the real object within a few centimetres. The projectors are then positioned virtually against that model to check throw ratio, keystone, shadowing from balconies or trees, and whether any part of the surface falls outside the beam. Only once the projector positions are fixed does content production begin, because a mapped animation is authored against a specific camera position and cannot simply be moved later.

Match the rig to the room

Scale	Guests	Recommended setup
Single object	50 – 300	One object, 2 x 20K projectors, 10 – 30 sq m, 60 – 90 seconds of content
Stage set	300 – 1,500	Set faces plus floor, 4 x 20K, 50 – 120 sq m, blended and masked to scenic edges
Hotel façade	500 – 2,000	6 x 30K from two angles, 250 – 400 sq m, three-minute show, ballasted towers
Palace or fort wall	2,000 – 10,000	10 – 14 x 30K from three angles, 500 – 800 sq m, five-minute narrative, multi-night
Monument spectacle	10,000+	20+ projectors, 1,000 sq m+, redundant servers, nightly alignment, licensed site

Specification

Specification	Detail
Projector class	20,000 – 40,000 ANSI lumens, laser phosphor or RGB laser, 3-chip DLP
Surface reflectance assumption	20 – 35 per cent for stone and painted plaster, lower for dark granite
Typical façade budget	Approximately 250 – 400 lumens per square metre of lit surface, ambient dependent
Blend overlap	10 – 20 per cent soft-edge between adjacent projectors
Media servers	disguise gx/vx, AV Stumpfl Pixera, Dataton Watchout
Survey method	Photogrammetry or LiDAR scan to a 3D model accurate within a few centimetres
Alignment window	Night-time only, four to eight hours for a multi-projector façade
Content pipeline	Cinema 4D or Blender to UV-mapped render, delivered as image sequence
Show length	3 – 12 minutes, usually looped with timecoded audio
Weather protection	IP-rated projector enclosures with filtered forced-air cooling for outdoor runs

Honest alternatives

LED wall instead of projection mapping
Our verdict
LED beats projection on brightness, on reliability and in any lit environment. But it cannot map onto an existing building, a car or a cake, and at 400 square metres of heritage façade it is simply unaffordable. If the surface is the story, map it; if you need a rectangle that works in daylight, use LED.
Stock content instead of bespoke animation
Our verdict
Stock loops and generative visuals genuinely work for ambient architectural washes and for leaner budgets. They cannot do a reveal, a narrative or anything that respects the building's actual architecture, because they are not authored to your geometry.
Fewer, brighter projectors instead of more units
Our verdict
Fewer angles means fewer blends and a faster alignment, which is the right trade on a flat surface. Any building with depth, recesses or wings needs multiple angles regardless of total lumens, or the recesses stay dark.

Also suited to

Wedding façades, Brand & city festivals. Get an itemised quote from Prime AV Solutions within 24 hours — call +91 93093 80958 or WhatsApp our producers.

Published 18 June 2026 by the Prime AV Solutions production team.